BeeLine Your Supply Chain. Grow Your Margins.

Phragith Pandiyan — Founder, BeeLine SCM

Who We Are

Architect-led.
Optimization-first.

BeeLine was founded by Phragith 'Prag' Pandiyan — a supply chain architect with deep hands-on experience designing and optimizing planning systems across FMCG, pharma, and high-volume manufacturing. Having personally built forecasting models, restructured MPS frameworks, and optimized inventory and distribution strategies across 12,000+ SKU portfolios, BeeLine brings the precision of an engineer and the judgment of a practitioner.

Architects don't just advise — they design, build, and hand over systems that work. Every engagement produces something tangible: a calibrated planning model, a restructured S&OP process, an automated dashboard, or a set of optimized parameters your team can run independently from day one.

BeeLine is purpose-built for growing operations that need serious supply chain thinking — without enterprise overhead or months of billable discovery.

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Education

MS Supply Chain Management, GPA 4.0 — Saint Louis University · Beta Gamma Sigma Honor Award
BS Supply Chain Management — University of Wollongong

Industry Experience

Hollister Incorporated (Pharma) — Global Supply Chain Network Planner
CavinKare Pvt Ltd (FMCG) — Demand Planner & Procurement Analyst

Track Record

80% obsolescence cost reduction · 50% DOH reporting time cut · 15% forecast accuracy gain · 5% YoY throughput improvement

What We Do

Precision optimization across
your planning architecture

Diagnose planning gaps. Build usable tools. Improve service, inventory, and throughput. Hand over systems your team can run.

S&OP Process Design & Optimization

Architect monthly S&OP cycles that connect demand signals to supply decisions. Redesign review cadences, close OEE gaps, and build the planning rhythm that stops firefighting.

Common in: FMCG · Pharma · Consumer Goods · Industrial Mfg

MPS & Rough-Cut Capacity Optimization

Build master production schedules that account for machine constraints, changeover complexity, and labor capacity. ABC-driven batch sizing delivers measurable throughput gains.

Common in: Pharma · Chemicals · Food & Beverage · Industrial Mfg

Lead-Time Based Safety Stock Design

Engineer inventory buffers using lead-time variability, demand volatility, and service-level targets. Segment by ABC criticality and build replenishment logic that holds up under real conditions.

Common in: Distribution · FMCG · Pharma · Multi-DC Operations

Distribution & Supply Network Optimization

Optimize supply network flow — stocking point placement, replenishment logic, and DC-to-market lead time reduction. Improve fill rates and working capital simultaneously.

Common in: FMCG · Retail · Consumer Goods · Regional Distributors

Obsolescence & Product Lifecycle Control

Design shelf-life tracking systems, phase-in/phase-out models, and stop-sell workflows that eliminate write-offs before they happen. Coordinated across DCs, marketing, and supply.

Common in: Pharma · FMCG · Medical Devices · Food & Beverage

Planning Automation & Visibility Tools

Build Excel-based planning models and Power BI dashboards that connect demand, inventory, and production data in real time — no ERP upgrade required. Runs on your existing systems, maintained by your team.

Common in: All industries · Especially SMEs scaling beyond manual tracking

How We Work

Straight lines.
No detours.

Fast, practical, and built for handover — not dependency.

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Diagnostic

Structured review of your planning processes, data quality, and system landscape. We find the highest-leverage gaps before committing to any solution.

Design

Co-create a practical roadmap. Solutions that fit your existing tools and budget — Excel models, redesigned processes, or optimized planning parameters.

Deploy

Hands-on build alongside your planners and operations team. Everything tested and validated in production, not just on paper.

Enable

Train your team to own the solution independently. Every engagement ends with documentation, SOPs, and a team that needs no ongoing external support.

Investment

Transparent, scope-based pricing

BeeLine works within three engagement tiers sized by the scope and complexity of your optimization challenge. All pricing is agreed after the free diagnostic call — you'll always know exactly what you're getting and what it costs before any work begins.

All engagements begin with a free 45-min diagnostic call

Tier 01

Single-Focus Optimization

Best for: Small manufacturers or distributors with one well-defined planning problem — broken forecasting, excess DC inventory, poor MPS adherence, or a reporting gap slowing decisions.

Indicative Range

₹60K – ₹1.5L

2–4 week engagement · Fixed scope

Diagnostic review of one planning function (demand, inventory, or production)
Root cause analysis and gap identification with your team
Practical solution — calibrated Excel model, redesigned process, or optimized planning parameters
One implementation session to embed the solution with your team
Handover documentation and 2-week follow-up check-in included

Book Free Diagnostic Call

Most Common

Tier 02

Multi-Function Optimization

Best for: Manufacturers or distributors with planning gaps across more than one area — such as demand forecasting and inventory strategy, or MPS optimization and S&OP design — that need solving together.

Indicative Range

₹1.5L – ₹4L

5–10 week engagement · Milestone-based

Diagnostic covering 2–3 connected planning functions
S&OP process redesign and facilitation through the first live planning cycle
MPS and rough-cut capacity model with constraint mapping
Lead-time based safety stock design by SKU segment and DC
Excel or Power BI planning dashboard for real-time visibility
Team walkthrough and process documentation for independent operation
30-day follow-up support included post-handover

Book Free Diagnostic Call

Tier 03

Ongoing Optimization Partner

Best for: Growing businesses that need a supply chain architect on a recurring basis — to own planning reviews, continuously improve system performance, and act as a senior planning resource without a full-time hire.

Indicative Range

₹3L – ₹8L

3–6 month retainer · Defined days/month

Regular on-site or remote planning sessions (agreed cadence)
Ongoing S&OP facilitation, MPS review, and inventory performance tracking
Continuous optimization of planning parameters as your business evolves
Distribution network and working capital performance reviews
KPI reporting, dashboard maintenance, and planning model refinements
Ad hoc support for NPL planning, lifecycle changes, and supply disruptions

Book Free Diagnostic Call

How pricing works: Ranges above are starting points. Actual investment depends on SKU count, sites, and planning functions in scope. BeeLine never scopes or prices an engagement without first understanding your situation — scope, timeline, and investment are agreed together on the diagnostic call before anything is committed.

Who We Serve

Built for companies with real supply chains

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🏭

Manufacturers

Single or multi-site plants managing MPS, machine constraints, WIP conversion, and production scheduling — especially those hitting capacity or throughput ceilings.

📦

Distributors

Distribution-heavy businesses managing multiple DCs, variable lead times, and wide SKU ranges where fill rate and working capital performance are under pressure.

🔗

Hybrid Mfg + Distribution

Companies that both manufacture and distribute — with internal WIP lead times and external sourcing lead times that need to be planned in one integrated system.

🌐

Multi-Market Operations

Businesses supplying multiple regional markets or BUs with different demand profiles, requiring segmented forecasting and prioritized supply allocation.

Results

Founder-led results from prior
operating experience

Real outcomes from hands-on work across pharma and FMCG operations — managing global portfolios and complex multi-site networks prior to founding BeeLine.

Pharma Manufacturing · Multi-site · Global Markets

ABC-Driven Batch Production Initiative Increases Plant Throughput by 5% YoY

A 12,000+ SKU portfolio across two plants was being scheduled with a flat, one-size-fits-all cadence — resulting in excessive changeovers, idle machine time, and chronic underutilisation. The fix was to segment the SKU base by ABC-Pareto, rebuild the MPS to batch A-items in extended runs and consolidate B/C items, dramatically cutting changeovers per period. The result: a 5% annual throughput gain across both sites without added headcount or capital.

5%Throughput gain YoY

15%PvP adherence improvement

2 PlantsAcross both sites

Pharma · Multi-DC · Global Supply Network

Real-Time Inventory Visibility Automation Sustains 98%+ Service Levels

The planning team was operating reactively — by the time a stock-out risk was identified, there was rarely enough lead time to prevent it. A fully automated Excel tracker integrated real-time inventory data from plant to DC to business unit, providing a live view of Days-on-Hand, incoming supply, and projected depletion across all markets simultaneously. The result: proactive risk signals weeks in advance, 50% less DC reporting time, and 10% improvement in global fill rates while sustaining 98%+ service levels.

98%+Service level sustained

50%DOH reporting time cut

10%Fill rate improvement

Pharma · Inventory Management · Working Capital

Shelf-Life Segmentation and SLOB Tracker Cuts Obsolescence Costs by 80%

Obsolescence was silently eroding working capital — products expiring in DCs with no early-warning mechanism. A dedicated shelf-life tracker categorised the full finished goods portfolio as healthy, at-risk, critical, or imminent write-off. Coordinated stock reallocation, proactive marketing engagement on stop-sell dates, and tightly managed phase-out sequencing cut obsolescence costs by 80% while freeing trapped working capital.

80%Obsolescence cost reduction

$40MPortfolio under management

↑ WCWorking capital freed

FMCG · Volatile Markets · Demand Planning

Responsive S&OP Redesign Improves Forecast Accuracy by 20% in High-Volatility Markets

High-volatility markets were being planned on the same rigid monthly S&OP cadence as stable ones — resulting in forecast errors above 35% and chronic stock imbalances. The redesigned S&OP used a shorter planning horizon for volatile categories, direct collaboration loops with commercial teams, and dynamic forecast adjustments replacing static baselines. Outcome: 20% forecast accuracy gain for the most volatile SKUs, 25% fewer early-stage stockouts at launch.

20%Forecast accuracy gain

25%Early stockout reduction

98%Fill rate at NPL launch

What People Say

From the teams we've worked with

Prag has a rare ability to take a chaotic planning environment and bring genuine structure to it — not by imposing a framework, but by understanding the business first. The MPS redesign gave us back hours of production capacity we didn't know we were losing.

VP Operations · FMCG Manufacturer, South India

What impressed me most was that he built tools we could actually maintain ourselves. After the engagement, our team ran the inventory tracker and S&OP dashboard without any outside help. That's rare in consultants — they usually leave you dependent on them.

Supply Chain Head · Regional Distributor, Chennai

We were writing off 3–4% of our portfolio to obsolescence every year and thought it was just part of the business. The shelf-life segmentation work showed us exactly where the problem sat — and we cut that number by over 75% in two quarters.

CFO · Pharma Distributor, Mumbai

Common Questions

Answers before
the first call

These are the questions most prospects ask before booking a diagnostic call. If yours isn't here, the contact form below takes 60 seconds.

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Absolutely — in fact most engagements involve companies that already run SAP, Oracle, or similar systems. The issue is rarely the ERP itself; it's the planning logic, parameters, and processes built around it. BeeLine optimises how you plan within your existing systems, not the systems themselves. SAP S/4HANA, IBP, ECC, and Kinaxis RapidResponse are all in the toolkit.

Yes. Most diagnostic and design work can be done remotely, and BeeLine is available for on-site engagements anywhere in India. For multi-site operations, a combination of remote and periodic on-site visits is typically the most practical approach. International engagements are also considered on a case-by-case basis.

For Tier 1 focused engagements, you'll have a working solution in 2–4 weeks. For multi-function Tier 2 work, the first measurable improvements typically appear within the first 4–6 weeks as new planning parameters and processes go live. The diagnostic call will give you a realistic timeline specific to your situation.

Both. Tier 1 and Tier 2 engagements are project-based with a fixed scope and agreed deliverables. Tier 3 is a retainer model for companies that need ongoing supply chain architecture support without a full-time hire. All pricing is agreed upfront after the diagnostic call — no billable hours or scope creep surprises.

This is the most important question to ask any supply chain consultant. Every BeeLine engagement is explicitly designed for handover — the tools are built in Excel or Power BI (not proprietary software), all processes are documented in plain-language SOPs, and training sessions are included in every engagement. If your team can't run it independently on day one after handover, the engagement isn't done.

No formal minimum. BeeLine is specifically designed for companies that can't afford big consultancies but have real supply chain problems worth solving. If you're managing inventory across even one DC with more than 100 SKUs and service level or working capital is a pain point, there's almost certainly value to unlock. The free diagnostic call will tell you quickly whether an engagement makes sense.

Most consultants deliver reports and recommendations. BeeLine delivers working systems — actual planning models, configured parameters, live dashboards, and trained teams. The difference is that when a BeeLine engagement ends, your supply chain is measurably better and your team owns the solution. You're not left with a slide deck and a to-do list.

Architect-led.
Optimization-first.

Precision optimization across
your planning architecture

Straight lines.
No detours.

Transparent, scope-based pricing

Built for companies with real supply chains

Hands-on with the tools you already use

Founder-led results from prior
operating experience

From the teams we've worked with

Answers before
the first call

Let's find your
shortest path.

Architect-led.Optimization-first.

Precision optimization acrossyour planning architecture

Straight lines.No detours.

Transparent, scope-based pricing

Built for companies with real supply chains

Hands-on with the tools you already use

Founder-led results from prioroperating experience

From the teams we've worked with

Answers beforethe first call

Let's find yourshortest path.

Architect-led.
Optimization-first.

Precision optimization across
your planning architecture

Straight lines.
No detours.

Founder-led results from prior
operating experience

Answers before
the first call

Let's find your
shortest path.