Supply Chain Architecture
BeeLine

Shortest path to better supply chain performance.

BeeLine your supply chain.
Grow your margins.

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98%+Service Level
12K+SKUs Managed
80%Obsolescence Cut
$40MPortfolio Managed
RAW MATERIAL Suppliers MANUFACTURING Plant WIP In-Process BUSINESS UNITS Demand / Sales DISTRIBUTION DC / Warehouse END MARKET Customer Lead Time MPS Fill Rate Demand Signal 98%+ SL
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Who We Are

Architect-led.
Optimization-first.

BeeLine was founded by Phragith 'Prag' Pandiyan — a supply chain architect with deep hands-on experience designing and optimizing planning systems across FMCG, pharma, and high-volume manufacturing. Having personally built forecasting models, restructured MPS frameworks, and optimized inventory and distribution strategies across 12,000+ SKU portfolios, BeeLine brings the precision of an engineer and the judgment of a practitioner.

Architects don't just advise — they design, build, and hand over systems that work. Every engagement produces something tangible: a calibrated planning model, a restructured S&OP process, an automated dashboard, or a set of optimized parameters your team can run independently from day one.

BeeLine is purpose-built for growing operations that need serious supply chain thinking — without enterprise overhead or months of billable discovery.

75% OEE INVENTORY BY SEGMENT A B C LEAD TIME PIPELINE Supplier LT Manufacturing DC SS Buffer PLANNING ARCHITECTURE OVERVIEW
Education
MS Supply Chain Management, GPA 4.0 — Saint Louis University · Beta Gamma Sigma Honor Award
BS Supply Chain Management — University of Wollongong
Industry Experience
Hollister Incorporated (Pharma) — Global Supply Chain Network Planner
CavinKare Pvt Ltd (FMCG) — Demand Planner & Procurement Analyst
Track Record
80% obsolescence cost reduction · 50% DOH reporting time cut · 15% forecast accuracy gain · 5% YoY throughput improvement
What We Do

Precision optimization across
your planning architecture

BeeLine designs and builds the planning systems, models, and processes that make your supply chain perform — focused on optimization, not overhaul. Every engagement targets measurable efficiency gains your team can sustain without outside help.

01
S&OP Process Design & Optimization
Architect monthly S&OP cycles that actually connect demand signals to supply decisions. Redesign review cadences, close OEE gaps, and build the planning rhythm your operations team needs to stop firefighting and start leading.
02
MPS & Rough-Cut Capacity Optimization
Build master production schedules that account for machine constraints, high-changeover lines, material impediments, and labor capacity. Segment your SKU base by ABC classification to drive smarter batch sizing and push measurable throughput gains.
03
Lead-Time Based Safety Stock Design
Engineer inventory buffers at DCs and business units using lead-time variability, demand volatility, and service-level targets. Segment by ABC criticality and build replenishment logic that holds up whether your lead times are internal or external.
04
Distribution & Supply Network Optimization
Optimize your supply network flow — stocking point placement, replenishment logic, and DC-to-market lead time reduction. Improve fill rates and working capital simultaneously by getting the right inventory in the right node.
05
Obsolescence & Product Lifecycle Control
Design shelf-life tracking systems, phase-in/phase-out models, and stop-sell workflows that eliminate write-offs before they happen. Coordinate inventory depletion across DCs and business units with marketing and supply aligned.
06
Planning Automation & Visibility Tools
Build Excel-based planning models and Power BI dashboards that connect demand, inventory, and production data in real time — no ERP upgrade required. Designed to run on your existing systems and maintained by your own team.
How We Work

Straight lines.
No detours.

BeeLine engagements are structured to move fast, stay practical, and transfer capability to your team — not create dependency.

01 Diagnose Gap Report Process Audit 02 Design Roadmap · Tools · Models Fits your existing systems 03 Deploy Build · Test · Validate Live in production conditions 04 Enable Train · Document · Hand over Your team runs it independently EVERY ENGAGEMENT ENDS WITH A SYSTEM YOUR TEAM OWNS
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01
Diagnostic
Structured review of your planning processes, data quality, system landscape, and team. We find the highest-leverage gaps before committing to any solution.
02
Design
Co-create a practical roadmap. Solutions that fit your existing tools and budget — Excel models, restructured processes, or optimized planning parameters.
03
Deploy
Hands-on build alongside your planners and operations team. We build, test, and validate — ensuring everything works in production, not just on paper.
04
Enable
Train your team to own the solution independently. Every engagement ends with documentation, SOPs, and a team that needs no ongoing external support.
Investment

Transparent, scope-based pricing

BeeLine works within three engagement tiers sized by the scope and complexity of your optimization challenge. All pricing is agreed after the free diagnostic call — you'll always know exactly what you're getting and what it costs before any work begins.

All engagements begin with a free 45-min diagnostic call
1
Tier 01
Single-Focus Optimization
Best for: Small manufacturers or distributors with one well-defined planning problem — broken forecasting, excess DC inventory, poor MPS adherence, or a reporting gap slowing decisions.
Indicative Range
₹60K – ₹1.5L
2–4 week engagement · Fixed scope
  • Diagnostic review of one planning function (demand, inventory, or production)
  • Root cause analysis and gap identification with your team
  • Practical solution — calibrated Excel model, redesigned process, or optimized planning parameters
  • One implementation session to embed the solution with your team
  • Handover documentation and 2-week follow-up check-in included
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Most Common
2
Tier 02
Multi-Function Optimization
Best for: Manufacturers or distributors with planning gaps across more than one area — such as demand forecasting and inventory strategy, or MPS optimization and S&OP design — that need solving together.
Indicative Range
₹1.5L – ₹4L
5–10 week engagement · Milestone-based
  • Diagnostic covering 2–3 connected planning functions
  • S&OP process redesign and facilitation through the first live planning cycle
  • MPS and rough-cut capacity model with constraint mapping
  • Lead-time based safety stock design by SKU segment and DC
  • Excel or Power BI planning dashboard for real-time visibility
  • Team walkthrough and process documentation for independent operation
  • 30-day follow-up support included post-handover
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3
Tier 03
Ongoing Optimization Partner
Best for: Growing businesses that need a supply chain architect on a recurring basis — to own planning reviews, continuously improve system performance, and act as a senior planning resource without a full-time hire.
Indicative Range
₹3L – ₹8L
3–6 month retainer · Defined days/month
  • Regular on-site or remote planning sessions (agreed cadence)
  • Ongoing S&OP facilitation, MPS review, and inventory performance tracking
  • Continuous optimization of planning parameters as your business evolves
  • Distribution network and working capital performance reviews
  • KPI reporting, dashboard maintenance, and planning model refinements
  • Ad hoc support for NPL planning, lifecycle changes, and supply disruptions
Discuss Your Situation

How pricing works: The ranges above are starting points. Actual investment depends on the number of SKUs, sites, and planning functions in scope, plus how much hands-on build work is required. BeeLine never scopes or prices an engagement without first understanding your situation — the free diagnostic call is where we agree scope, timeline, and investment together before anything is committed.

Who We Serve

Built for companies with real supply chains

SUPPLIER Raw Material Lead Time MANUFACTURING Plant MPS · Capacity · WIP FG Flow DC NORTH Warehouse DC SOUTH Warehouse MARKET BU North MARKET BU East MARKET BU West MARKET BU South ← Demand Signal / Forecast S&OP · Safety Stock · Fill Rate BEELINE SCM — SUPPLY NETWORK ARCHITECTURE
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🏭
Manufacturers
Single or multi-site plants managing MPS, machine constraints, WIP conversion, and production scheduling — especially those hitting capacity or throughput ceilings.
📦
Distributors
Distribution-heavy businesses managing multiple DCs, variable lead times, and wide SKU ranges where fill rate and working capital performance are under pressure.
🔗
Hybrid Mfg + Distribution
Companies that both manufacture and distribute — with internal WIP lead times and external sourcing lead times that need to be planned in one integrated system.
🌐
Multi-Market Operations
Businesses supplying multiple regional markets or BUs with different demand profiles, requiring segmented forecasting and prioritized supply allocation.
Technical Fluency

Hands-on with the tools you already use

SAP S/4HANASAP IBPSAP ECC (MM/PP/SD)SAP APOKinaxis RapidResponsePower BITableauOTMAdvanced ExcelDashboard AutomationMPS DesignS&OP FacilitationDemand PlanningCapacity PlanningInventory OptimizationNew Product LaunchObsolescence PlanningLean Manufacturing5SABC / Pareto AnalysisEOQ / ROP ModelingSupplier ScorecardsRFX Process Management
Get in Touch

Let's find your
shortest path.

Whether you're a founder trying to get control of your supply chain, an ops leader looking to scale without chaos, or a growing business ready to professionalize your planning — BeeLine is built for conversations like yours.

Email phragithrhaj@gmail.com
Phone +91 73972 93256
LinkedIn linkedin.com/in/phragith
Location Chennai, India · Available for remote & on-site engagements
✓ Message sent — Prag will be in touch within 24 hours.
Free · 45 Minutes · No Obligation
Ready to find your
shortest path?
Most supply chains have 15–30% efficiency left on the table. Book a free diagnostic call — no pitch, no pressure, just clarity on where to start.
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